GG-loop works within an international network, deriving its strength from an interdisciplinary approach.
We work on different scales, ranging from urban planning to industrial design. GG-loop is also involved in art projects, such as installations, digital sculpture and immersive performances, embracing various creative fields.
GG-loop believes that architecture, as answer to a spatial demand, cannot be merely functional. Every space needs to tell a story.
This story acts as filter between functional request and creative intuition. Our main goal in the design process is to create a unique question, based on the analysis of context, necessities, possibilities and constraints. This question will create a unique answer, that will create another unique question, that will create another unique answer, a loop.
After more than 10 years of experience in renown offices, Giacomo Garziano started GG-loop aiming to generate novel approaches to architecture
Creativity, technical solutions and financial facts are fed into the loop of the practice, to finally obtain an answer that equally satisfies all the questions coherently, producing noble architecture. The first realized project, Gentle Genius, reached global recognition and set the tone for high standards in conception and execution.