is the architectural practice established 2014 in Amsterdam by
GG-loop draws on an international network, deriving its strength from a focus on biophilic design and putting users first when responding to the design brief.
Projects range from product design to large scale urban planning and design for the real estate, retail, infrastructure and culture industries.
GG-loop’s design is informed by natural processes, mathematical systems and musical proportions.
Our design is conceived to be transformed over time, according to the evolving needs of the user.
As in Nature, it organically modifies, interacts and responds to its user or visitor thanks to biomimicry principles.
GG-loop believes that architecture, as a response to spatial demand, cannot merely be functional. Every space needs to tell a story, and serves as an extension of the user.
Our main goal in the design process is to create a unique question, based on the analysis of context, necessities, possibilities and constraints. This question will create a unique answer, that will create another unique question, that will create another unique answer, as in a loop.
A BIT OF HISTORY
After more than 10 years of design experience in Florence, Paris, Rotterdam and Amsterdam, GG-loop principal and founder Giacomo Garziano started his own practice aiming to create novel architecture with his biophilic approach.
Creativity, technical solutions and budget restraints are fed into the loop of the practice, after which an answer arrives that equally satisfies all design questions coherently, producing what Garziano called “noble architecture”. The studio’s first realized project, Gentle Genius, achieved global recognition and set the studio’s standard in conception and execution.